diff --git a/firmware/targets/f7/furi_hal/furi_hal_bt.c b/firmware/targets/f7/furi_hal/furi_hal_bt.c
index 5a150d388..870d9c967 100644
--- a/firmware/targets/f7/furi_hal/furi_hal_bt.c
+++ b/firmware/targets/f7/furi_hal/furi_hal_bt.c
@@ -54,6 +54,7 @@ FuriHalBtProfileConfig profile_config[FuriHalBtProfileNumber] = {
                     .bonding_mode = true,
                     .pairing_method = GapPairingPinCodeShow,
                     .mac_address = FURI_HAL_BT_DEFAULT_MAC_ADDR,
+                    .adv_name = "\0",
                     .conn_param =
                         {
                             .conn_int_min = 0x18, // 30 ms
@@ -74,6 +75,7 @@ FuriHalBtProfileConfig profile_config[FuriHalBtProfileNumber] = {
                     .bonding_mode = true,
                     .pairing_method = GapPairingPinCodeVerifyYesNo,
                     .mac_address = FURI_HAL_BT_DEFAULT_MAC_ADDR,
+                    .adv_name = "\0",
                     .conn_param =
                         {
                             .conn_int_min = 0x18, // 30 ms
@@ -231,11 +233,12 @@ bool furi_hal_bt_start_app(FuriHalBtProfile profile, GapEventCallback event_cb,
             // Set mac address
             memcpy(
                 config->mac_address, furi_hal_version_get_ble_mac(), sizeof(config->mac_address));
-            // Set advertise name
-            strlcpy(
-                config->adv_name,
-                furi_hal_version_get_ble_local_device_name_ptr(),
-                FURI_HAL_BT_ADV_NAME_LENGTH);
+            // Set stock advertise name only once on bootup
+            if(!strnlen(config->adv_name, FURI_HAL_BT_ADV_NAME_LENGTH))
+                strlcpy(
+                    config->adv_name,
+                    furi_hal_version_get_ble_local_device_name_ptr(),
+                    FURI_HAL_BT_ADV_NAME_LENGTH);
 
             config->adv_service_uuid |= furi_hal_version_get_hw_color();
         } else if(profile == FuriHalBtProfileHidKeyboard) {